The worlds we
have built.
Every image, every film, every concept is an encounter between human taste & AI speed.
Selected Work
Houses that trusted us with their image.
Every collaboration begins with the same question: what should be felt before anything is understood?
Baobab Collection — Home Fragrance
BLOOM
Campaign · Art direction · Social formats
View projectL'Oréal Group
Four brands from the world's leading beauty group. One requirement: that science be worth looking at.
CeraVe — Skin Barrier
PROOF OF PLUMP
View project
SkinCeuticals — Advanced Skincare
FORMULATED LIGHT
View project
Vichy Dercos — Hair Care
LIVING MARBLE
View project
La Roche-Posay — Sensitive Skin
BEYOND VIOLET
View projectConcepts
The work that comes before the brief.
Self-initiated concepts, built to push what AI can do when it is directed by a point of view. This is where our method is tested — long before it reaches a client.
Concept work — not commissioned by, or affiliated with, the brands featured.
01 — Fashion
Lemaire · Loro Piana · The Row
Concept — Fashion
Lemaire.
Discover
02 — Beauty & Fragrance
Yves Saint Laurent Beauté · Frédéric Malle
03 — Jewellery
Bvlgari · Boucheron
04 — Lighting
Flos
Concept — Lighting
Flos.
Discover05 — Wines & Spirits
Hennessy
Concept — Wines & Spirits
Hennessy.
Discover
Ready to imagine your
universe with Lumi?
We craft campaigns, visuals and films for brands that refuse the standard. Human taste & AI speed.