Client — Advanced Skincare
SkinCeuticals
Formulated Light
The concept
SkinCeuticals Formulated Light — AI campaign, art direction & production
A serum is clear. The light has to do the arguing.
For SkinCeuticals, Luminaverse created Formulated Light, a visual system designed for product pages and e-retail. Nine motion assets were developed across five formulas, using one consistent language of light, texture and movement.
SkinCeuticals is the brand aesthetic physicians recommend before they recommend anything else. That authority is built in clinical papers — then asked to survive on a product page, mid-scroll, next to a price. The molecule is invisible. The vial is the only evidence a buyer will ever see.
Two frames per product. A hero that states the object, a detail that proves the texture. Amber and clear glass on black ground, one hard specular running the length of the bottle — the light of a laboratory, never a bathroom. Nothing warm, nothing soft, nothing that suggests indulgence. Refraction does the work a claim would otherwise have to do.
Five molecules, one grammar. Built once, applied across the franchise — P-TIOX, Resveratrol B E, H.A. Intensifier Multi-Glycan, Cell Cycle Catalyst, A.G.E. Interrupter. Every new launch enters the same light, on the day it ships.
The assets — PDP
Two frames. Five molecules.
Hero
The vial arrives before the claim. One specular the length of the glass, black ground, nothing else in frame.
Detail
Macro on the cream. Density read as light: it holds a peak, it does not run.
Hero, second angle
Same object, rotated. The pair exists so merchandising never has to crop.
Detail
The pipette releases. One bead falls through frame — the smallest possible demonstration of a dose.
Hero
Full bottle, clinical elevation. The label stays legible at 400 px — which is where it will actually be seen.
Hero
Amber glass against black. The night serum treated as an instrument, not a ritual.
Detail
Hyaluronic acid at the surface. Thick, slow, refractive — weight made visible without a single word.
Hero
The bottle turns once. Enough movement to stop the scroll, not enough to become an ad.
Detail
Closing frame of the franchise. Same light, same ground — the system, proven across five formulas.
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