Client — Dermatological Skincare
La Roche-Posay
Beyond Violet
The concept
Beyond Violet
The rays that age skin the most are the ones nobody has ever seen.
Anthelios UVMune 400 exists because of a gap in the spectrum. Ultra-long UVA — 380 to 400 nanometres — passes through glass, through cloud, through most filters, and leaves nothing you can feel. La Roche-Posay closed the gap in the lab. What remained was a visual problem: how do you advertise protection from something invisible?
You make the wavelength the subject. One neon line bends through the frame — blue at the entry, violet at the centre, amber where it leaves the visible range. The bottle is lit by nothing else. Where the colour stops is exactly where the protection starts.
The third asset breaks the darkness on purpose. Same franchise, white ground, texture only — the reassurance format a dermatological brand cannot go without. Two registers, one system: the wavelength for the campaign, the matter for the shelf.
The assets — 9:16
Light, then matter.
The line
A single neon runs the length of the frame — blue, violet, amber. The spectrum, drawn once.
The edge
Same light, held tighter. Where the colour ends is where ultra-long UVA begins.
The texture
Darkness gives way to white. The formula shown as matter — the reassurance a dermatological brand never skips.
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