Client — Hair Care & Scalp Science
Vichy Dercos
Living Marble
The concept
Living Marble
Stone does not grow hair. That is exactly why we used it.
Hair loss is the hardest claim in beauty to show. Before-and-afters are distrusted, models are cast for the hair they already have, and every regrowth visual looks like the one before it. Dercos had the science. What it lacked was an image nobody could argue with.
So the demonstration moved onto a surface that categorically cannot grow anything. A classical bust, a French formal garden, the hour the light turns gold. Marble skin, real fractures, the red bottle held like a relic. The scalp answers in a single frame — no testimonial, no percentage, no lab coat.
A campaign frame and a conversion module are not the same craft — and pretending they are is how agencies lose the second half of a brief. Alongside the marble, Luminaverse produced the full e-commerce suite for the Dercos anti-dandruff line: benefits, clinical results, ingredients, routine, hair type, sustainability, desktop and mobile. Different register, identical standard.
One brand, two jobs: the image that makes you want it, and the module that makes you buy it.
The films — 9:16
One garden. Two frames.
The bust
Bald stone in full sun, the bottle held like a relic. The problem stated without a word spent on it.
The scalp answers
Hair breaks the surface of the marble. The claim delivered in one cut, with no testimonial to defend it.
Anti-dandruff line — below the fold
Six modules nobody art-directs.
Desktop
The claim at full width — a face, a gesture, one sentence. The only module on the page most people will actually read.
Mobile
The result stated on white, at the size of a thumb. Nothing to interpret, nothing to discount.
Mobile
Selenium disulfide as matter, not as a word. The active shown before it is named.
Mobile
The full protocol in a single screen. Four products read as one gesture.
Mobile
The choice made for the buyer. The module that removes the last reason to leave.
Desktop
Refill 390 ml, −72% plastic. The last banner above the footer, built with the same care as the first.
Ready to imagine your
universe with Lumi?
We craft campaigns, visuals and films for brands that refuse the standard. Human taste & AI speed.