Client — Beauty & Dermatology
CeraVe
Proof of Plump
The concept
CeraVe Proof of Plump — AI campaign for TikTok Shop
Hydration isn’t a claim. It’s a bounce.
For CeraVe, Luminaverse created Proof of Plump, a series of six vertical capsules designed for TikTok Shop. The creative system combines product, texture and scientific cues within one consistent visual language, built to produce social-first content at feed speed without a studio shoot.
CeraVe owns dermatological trust. TikTok Shop rewards something different: physical proof delivered within the first second of the scroll. The brand had the science. What it needed was the sensation.
One molecule, three visual motifs, each produced twice — allowing the eye to learn the language before it learns the product. Hyaluronic acid reads as mass: dense, wet, never watery. Even light across the frame, with rounded reflections designed to amplify volume. White and Pantone 285 C. Nothing else.
Not six separate films. One visual grammar — a system designed to produce product, texture and science capsules at feed speed, across formats, without a studio shoot, while remaining open for the next product in the franchise.
The capsules — 9:16
Three motifs. Six capsules.
The Pedestal
White pedestal, cobalt ground. The jar is presented as an object before it is presented as skincare.
The Bounce
A hand presses the gel, then releases. The bounce is the entire ad — three seconds, no voice-over, no claim.
The Army
Repeated jars, repeated reflection. Availability rendered as rhythm: the shelf before the shelf exists.
The Bounce, Closer
Lid off, macro. The surface holds its own shape. Texture at the scale the feed actually sees — full frame, no context.
The Army, Falling
The formation breaks. The same jars suspended in air. Movement introduced without a set, without a crew.
The Pedestal, Held
Back to the pedestal, tighter. The final frame of the series, the first frame of the next drop.
Sur rendez-vousBy appointment
Parlons de votre prochain monde.Let’s talk about your next world.
Chaque collaboration commence par une conversation.
Every collaboration begins with a conversation.