Concept — Lighting
Flos
Pleine nuit
The concept
Pleine nuit
Nothing in these frames was lit by us. The lamp is the only source.
Flos sells light, not lamps. Every lighting catalogue then does the one thing that contradicts it: the fixture is lit from outside so the object photographs well, and the light it actually gives becomes decoration around it.
So the rule was set before the first frame — no source in the room except the product. A blue plaster wall, curved, with nothing hung on it. A doorway, to give the dark somewhere to go. Everything visible is something the lamp reached, and everything else stays where it fell.
Pleine nuit. A catalogue shot shows you the object. This shows you what the object does to a room at two in the morning.
The campaign — 01/04
The only source in the room.
9:16
One fixture throws a column of light up a blank wall. Nothing else in the frame was lit, and nothing else needed to be.
9:16
Eight seconds in a room with one lamp in it. What moves is the light — nothing is added to make it move.
4:5
Close. Two pools, one above and one below — the fixture reading its own output back onto the wall.
16:9
The last frame, and the widest. A doorway gives the dark somewhere to go.
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